About the Blogger

This picture is of me, Evan Quinn, a survivor of nearly 4, did I say 4?  Yes, 4 decades in IT (picture is about a decade old though, so that dark hair on top is all gray now).  I started in tech in the early 70s doing data entry, then computer operations, then as a systems analyst and programmer.  During the latter 70s, 80s and early 90s I wrote software, led development teams and was a product manager.  My app development experience is mainly in project management software, then   banking software, specifically cash/treasury management.  Thus, before I entered the tech industry analyst universe in the mid-1990s, I had over 20 years of hands-on experience in IT.  And towards the end of this cycle I had access to the likes of Gartner.

During the mid and late 1990s, the “bubble” years in tech, I worked at IDC and Gartner as an industry analyst, covering development tools, Java and various angles of emerging Internet-related and collaborative software.    I also worked as chief analyst at Hurwitz just before and after the bubble-burst, and returned to IDC as GVP of applications research.

However, during most of the 2000s I switched to analyst relations, at Oracle, Ingres, Avaya, HP and at Dell’s agency-of-record Axicom.  I led the Avaya AR team, and led HP corporate AR.  Now I am at Symantec, and while I did a little work helping out the AR team, my role right now is product marketing.  Previously I sat on the board of the IIAR (www.analystrelations.org), the closest thing there is to an open industry body for AR work on the planet, but given that I am no longer doing AR, it did not make sense to continue with the IIAR.

That is plenty of experience, enough for a career for sure.  What I believe I bring to the table is a 360 degree view on the realm of IT and influencer relations.  I can put myself in the shoes of many roles:  From contract negotiation with Gartner to coordinating platform marketing across business units; from an analyst working on a consulting project to an analyst trying to hit a research deadline;  from a product manager trying to coordinate all the arms associated with product development and go-to-market to a developer balancing the creative and the controlled; from an on-the-street AR person dealing with event logistics to setting the influencer strategy at a $1b+ tech vendor.  Makes my head spin.

My other passion is innovation.  Yes, that is a wildly overarching platitude, but R&D is what keeps IT so interesting.  From Sand Hill Road, to MIT and the IITs, from new ideas coming from a maintenance programmer in a bank, to the R&D departments of the world’s largest tech vendors, the process of the human mind breaking down old barriers and inventing new frontiers is highly concentrated in the information technology field.

Put together that 360 view and that love of innovation, and the result is hopefully some new angles on IT in general, and influencer relations in particular.  Since we are talking angles, why “LeftTurn Research” versus say RightTurn Research?  Many reasons, too boring to go into much detail, but for starters growth curves turn left.   Plus, now I live in the Bay area, which for me was a turn to the “left coast” – nothing politically intended here, but that turn to the left represents my move, in my 50s, to the other side of the continent.

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